Coca-Cola is set to launch a new coffee drink in the U.S. by the end of the year.
This isn’t the first time the company has tried to launch a Coca-Cola coffee drink in the U.S. In 2006, the company launched Coca-Cola Blak, which flopped and was taken off the market. Coca-Cola thinks, however, Americans are ready now for the drink.
According to Nancy Quan, the company’s chief technical officer, bad timing caused the failure in 2006.
“That was a trend before its time,” Quan told CNN Business. “I don’t think people were ready to have a coffee portfolio within the Coca-Cola brand.”
Recently, the company launched Coca-Cola Plus Coffee, also known as Coca-Cola With Coffee, in international markets around the world. Reportedly, the drink contains more coffee than that of Coca-Cola Blak and is more caffeinated than regular coke.
According to a spokesperson, the company is pleased with the initial response in international markets such as Australia, Italy, Spain, Thailand and Poland and hopes to add 25 more markets to their arsenal by the end of the year.